![]() ![]() The findings indicate that co-creation has a significant and positive impact on satisfaction, with satisfaction mediating the impact of co-creation and loyalty. The partial test was analyzed using SPSS's statistical method of multiple linear regression models, while the mediating variables were analyzed using the Sobel test. Data was collected through an online survey using a purposive sampling technique on 194 respondents who met the requirements of Sayurbox customers who have made repeated purchases, active social media users, and Sayurbox Instagram followers. Co-creation is an interaction theory that allows customers to become a part of the value chain of a company. Using a sample of Sayurbox customers, this study aims to determine the impact of co-creation on customer loyalty through the mediating factor of customer satisfaction. In this context, they might want to improve their skills to achieve entrepreneurial resilience with self-learning opportunities. ![]() The obtained outcomes show the incremental potential interest of specialists and academia for SME entrepreneurs with intermediate digital knowledge. As a consequence, a matrix with 12 typologies of entrepreneurs was generated according to their behaviour towards digital marketing tools implemented for business. They are represented by quantitative analysis and multi-criteria decision analysis, used to analyse the motivations, intentions, and characteristics of 333 entrepreneurs and the businesses they run. Aspiring to understand what entrepreneurs think and perceive about their digital knowledge and tools to promote their business online, the authors performed a study to determine and quantify the perceived usefulness of digital tools used by SME owners, by using two different methods of research. It may lead to an increase in revenues, may contribute to the transformation of business models, and may contribute to the increase in the sustainability of SMEs. The process of digital transformation through digital marketing tool adoption is decisive for SMEs’ economic development. Given the current technological changes, entrepreneurs need to transform their businesses and become more and more digitalized. The research contributes new and essential information to the existing literature on innovative organizational performance. In addition, the employee’s resistance to innovation is used as a moderator in the model, which is another innovative method. This model is something that entrepreneurs could utilize to improve the performance of their organizations as a whole. The authors present a theoretical model for entrepreneurial systems based on the strategic orientation towards the digitalization approach. The model that has been proposed is available to entrepreneurs so that they can apply it in their businesses to advance the entrepreneurial system appropriately. The study’s results show that businesses must have a strategic focus on digitalization if they want to improve their ability to come up with new ideas and their digital knowledge skills, which are both critical for the growth of the entrepreneurial system. ![]() The research also discovered that employees’ resistance to innovation exerts a sizeable moderating influence on the connection between digital knowledge competence and innovation capability within the innovative organizational performance. The findings of the study also show that digital knowledge capability and innovation capability have a substantial impact on innovative organizational performance. A Likert scale with five points was used to quantify the responses, and the points ranged from 1 to 5 on the scale, with one being strongly disagreed and five strongly agreed. The authors discovered a connection between strategic orientation towards digitalization and innovative organizational performance in their research. Moreover, the negatively regulating role of resistance to innovation as a moderator is also tested between capabilities and innovative organizational performance in this research. This study also examines how capabilities affect strategic orientation toward digitalization and innovative organizational performance. First, it looks at how strategic orientation toward digitalization relates to digital capabilities, which include digital knowledge and innovation. This study examines the relationship between these factors and achieving innovative organizational performance. It is also evident from past studies that certain employees’ capabilities are associated with organizations’ strategic orientation when undergoing digitalization. Strategic orientation toward digitalization is a new dimension in shaping innovative organizational performance. It is associated with employees’ demotivation to adopt new technologies. Resistance to innovation is a behavioral barrier to implementing innovation in any organization. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |